Boobyball 7 – “UnderCover” – Review

Boobyball7
Sept 26, 2008

Liberty Market Building
171 East Liberty Street
$75.00

This annual event started in 2002 to raise the spirits of a sick friend, and in the the process raised a large amount of money for breast cancer. The Boobyball has quickly become an important event on the Toronto charitable circuit. The Boobyball, in support of Rethink Breast Cancer, has raised more than $250,000 to date.
Co-founders, Ashleigh Dempster and Amanda Blakley, along with a committee of 30 volunteers, worked to create the “Undercover” theme, inspired by the new James Bond film, Quantum of Solace, set for release this fall.  The sold out event catered to 900 intrigued guests.  The interactive components of this year’s event—titled “Boobyball 7: Undercover”—started as guests checked in at a bank of computers that generated their identities for the evening and issued passports. Attendees then had to participate in five activities throughout the night to earn stamps on their passport, which they presented to pick up their gift bags at the end of the night.