W4W Toronto

Club and Event Previews and Reviews

Holt Renfrew Yorkdale – Get a free Juzd bag…

JUZD (pronounced “juiced” or ‘joost”) is the planet’s first bamboo designer label, and most recently picked up by Holt Renfrew. We are talking Ed Hardy and Von Dutch meets eco-consciousness, take a good thing and make it the same but better. Torontonian Jing Liu is the creator of Juzd clothing and the lead designer for the urban streetwear line. “I just woke up one day and decided start it up and just focus on doing this”, states Liu on the origin of Juzd in April 2007.  The computer programmer turned designer, came up with the idea for Juzd, after repeatedly hearing the media reports on “juiced” up baseball players who injected steroids. Although aggression is part of the brand identity of Juzd, there’s an element of nature and environmental friendliness to the line. “Organic aggression”, Liu says, is what the brand represents.

Interesting to note, Liu has no formal training in fashion or design; no work experience in the business, nor an art background, but has managed to find a niche product that a store such as Holt Renfrew is willing to back.   Nice going, but the proof is in the pudding, and to touch, feel, and wear a Juzd “Tee” the customer will have the final say on if it beats the pants off an Ed Hardy “Tee”.

Jing Liu

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October 8, 2008 - Posted by | Toronto | , , , , , , , , ,

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