W4W Toronto

Club and Event Previews and Reviews

Rockwood Nightclub – Feb 4th, 2008

31 Mercer Street

www.rockwoodclub.com

We actually attended Rockwood when they first opened in mid 2006 (read our Oct 18th, 2006 review) and had partied there several times enjoying the newness and otherness of the rich decor, lovely beats, and so forth.

A recent “Martini Monday” night visit has made us wonder what the hell happened? Martini Mondays are now called MashUp Mondays, and feature hip-hop, rock, r&b, all mixed together. Promoted by Kleenmedia, but attended by a “mashup” of people.

Not the vibe we know and like. Just over a year later, and the place looks run down. Mind you I haven’t been back in town long enough to actually know if the last 4 months were really “happening”, but from all accounts the first floor “Rock” has never actually opened to the general dance public, the second floor “Wood” is the only place the party stays, and the roof-top is for smokers who like to roast by heat lamps.

Officially, Rockwood features 3 weekly events: “Mashup Mondays”, “The Ritual” Fridays, and “I Love Saturdays”. The crowd is supposed to be 21+ mature, and stylish. Stylish perhaps, mature not. Too many young model types here who are possibly just barely of age to get into a club, and dudes old enough to be their father’s out past their bed time in Christian Audigier T Shirts.

I remember JoJo Flores turning this place out at least twice last year. Oh the memories. Rockwood as a venue needs some new life injected into it and fast, because it is stale already, and I hear the hotspot Atelier has taken up the slack.

Scale of 0-10 (10 being the best)
Music – 7 People – 4 Ambiance – 4 Love factor – 4

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February 5, 2008 - Posted by | Toronto Nightclubs | , , , , ,

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